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Google Plus Integration

As a leading social CRM, we’re always working to enable instant access to actionable data about your customers, leads, brand and industry. Google+ has emerged as a leading source of both traffic and...

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The Social CRM Checklist

Finding the right social CRM for your business means going beyond the basic question of “Does this CRM include social media integration?” to more detailed questions about how those social integrations...

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Facebook News Feed Change Again: How to Adjust your Business

Last week Facebook tweaked the algorithms that decide which posts to display on the news feed of users. Basically, now every user’s news feed will only display stories shared by the friends and family...

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Does Twitter Marketing Work?

There are 6,000 tweets sent out every minute. Brand engagement is an entirely different issue. That said, SMBs can connect with their customers pretty consistently. This is why they are choosing...

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Make Social Listening Smarter with These Cloud Services

Many people are talking about your brand online. Are you aware of it? Some other important questions you may not be asking: Is there a tool in place to monitor and track that? Once you get that...

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How to Improve Your Social Listening

The vast majority of people have a presence on social media and that population is growing. The number of users on social media is increasing daily—last year, this number was 176 million. It’s not just...

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How Social Polls Can Help You Engage With Your Audience

Polls are a traditional marketing tactic that have been used for decades. On social media, polls are a way to amplify engagement. Given the speed at which social media moves, many businesses struggle...

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